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person:"Günther, Thomas"
~isPartOf:"Schmalenbach business review : sbr"
~subject:"Brand"
~subject:"Innovation"
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Brand valuation and control : an empirical study
Günther, Thomas
;
Kriegbaum-Kling, Catharina
- In:
Schmalenbach business review : sbr
53
(
2001
)
4
,
pp. 263-294
Persistent link: https://www.econbiz.de/10001614330
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