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person:"Gassmann, Oliver"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Relationship marketing
Industrial research
13
Industrieforschung
13
Innovation management
8
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Multinationales Unternehmen
6
Transnational corporation
6
Welt
6
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Customer integration
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Gassmann, Oliver
Enkel, Ellen
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Blaeser-Benfer, Andreas
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Guo, Chiquan
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Heiss, Silke F.
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Kausch, Christoph
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Richardson, Vernon J.
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Setia, Pankaj
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Staroske, Uwe
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Wang, Yong Jian
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International journal of technology management : IJTM
2
Zeitschrift Führung + Organisation : ZfO
1
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ECONIS (ZBW)
3
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Negative side effects of customer integration
Gassmann, Oliver
;
Kausch, Christoph
;
Enkel, Ellen
- In:
International journal of technology management : IJTM
50
(
2010
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10003964520
Saved in:
2
Open Innovation : die Öffnung des Innovationsprozesses erhöht das Innovationspotenzial
Gassmann, Oliver
;
Enkel, Ellen
- In:
Zeitschrift Führung + Organisation : ZfO
75
(
2006
)
3
,
pp. 132-138
Persistent link: https://www.econbiz.de/10003332461
Saved in:
3
Managing customer oriented research
Zedtwitz, Maximilian von
;
Gassmann, Oliver
- In:
International journal of technology management : IJTM
24
(
2002
)
2/3
,
pp. 165-193
Persistent link: https://www.econbiz.de/10001707737
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