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person:"Gebauer, Heiko"
~person:"Armstrong, Mark"
~person:"Lerch, Christian"
~subject:"Services"
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Services
Bundling strategy
54
Leistungsbündel
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Industrie
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16
Unternehmensdienstleistung
16
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Gebauer, Heiko
Armstrong, Mark
Lerch, Christian
Parida, Vinit
5
Kohtamäki, Marko
3
Kowalkowski, Christian
3
Raddats, Chris
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Bryson, John R.
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Fanfani, Roberto
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Andreu, Luisa
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Ang, Chinhui
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service management
1
Universia business review : UBR
1
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ECONIS (ZBW)
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1
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
2
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
3
Services in product-oriented companies : past, present, and future
Gebauer, Heiko
;
Joncourt, Simon
;
Saul, Caroline Jennings
- In:
Universia business review : UBR
(
2016
)
49
,
pp. 32-53
Persistent link: https://www.econbiz.de/10011685960
Saved in:
4
Exploring the alignment between service strategy and service innovation
Lightfoot, Howard
;
Gebauer, Heiko
- In:
Journal of service management
22
(
2011
)
5
,
pp. 664-683
Persistent link: https://www.econbiz.de/10009406382
Saved in:
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