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person:"Geiger, Ingmar"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Geiger, Ingmar
Lindgreen, Adam
18
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
12
Sharma, Arun
11
Christodoulides, George
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Cova, Bernard
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La Rocca, Antonella
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Yan, Ruiliang
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Iyer, Gopalkrishnan R.
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Kowalkowski, Christian
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Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
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Business relationship management and marketing
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Springer texts in business and economics
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Springer eBook Collection / Business and Economics
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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ECONIS (ZBW)
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Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
Saved in:
2
A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
3
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
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