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person:"Georgi, Dominik"
~isPartOf:"The journal of product & brand management"
~person:"Loureiro, Sandra Maria Correia"
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Behavioral branding
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Georgi, Dominik
Loureiro, Sandra Maria Correia
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The journal of product & brand management
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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International journal of hospitality management
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Journal of service management
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Marketing : ZFP ; journal of research and management
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The journal of brand management : an international journal
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Basler Schriften zum Marketing
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Cogent business & management
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dienstleistungscontrolling
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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E-business : state of the art of ICT based challenges and solutions
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbuch Kundenbindungsmanagement
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Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
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Interaktionen im Dienstleistungsbereich
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Kredit und Kapital
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Service quality and management
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SpringerLink / Bücher
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Vertriebssteuerung in der Finanzdienstleistungsindustrie
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World review of entrepreneurship, management and sustainable development
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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