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person:"Gerrard, Bill"
~person:"Garcia-del-Barrio, Pedro"
~person:"Lim, Choong Hoon"
~source:"econis"
~subject:"Media effect"
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Winners in the field versus winners in the media : do clubs' owners maximise wins, revenues or visibility?
Garcia-del-Barrio, Pedro
;
Rossi, Giambattista
-
2019
Persistent link: https://www.econbiz.de/10012167108
Saved in:
2
Winners in the field versus winners in the media : do clubs' owners maximise wins, revenues or visibility?
Garcia-del-Barrio, Pedro
;
Rossi, Giambattista
-
2019
Persistent link: https://www.econbiz.de/10012416426
Saved in:
3
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
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