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person:"Geuens, Maggie"
~person:"Overgaard, Per Baltzer"
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Geuens, Maggie
Overgaard, Per Baltzer
Gierl, Heribert
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Memo / Økonomisk Institut, Aarhus Universitet
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ECONIS (ZBW)
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Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
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2
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
3
On the nature of advertising and its role as a signal of quality
Overgaard, Per Baltzer
-
1990
Persistent link: https://www.econbiz.de/10000786177
Saved in:
4
On the nature of advertising and its role as a signal of quality
Overgaard, Per Baltzer
-
1990
Persistent link: https://www.econbiz.de/10000793278
Saved in:
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