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person:"Ghauri, Pervez N."
~person:"Samiee, Saeed"
~type_genre:"Book section"
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International marketing
11
Internationales Marketing
11
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3
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Ghauri, Pervez N.
Samiee, Saeed
Douglas, Susan P.
13
Kotabe, Masaaki
10
Craig, C. S.
8
Meissner, Hans Günther
8
Zentes, Joachim
8
Cavusgil, S. Tamer
6
Schramm-Klein, Hanna
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Solberg, Carl Arthur
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Andersson, Svante
5
Czinkota, Michael R.
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Griffith, David A.
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Jain, Subhash C.
5
Lingenfelder, Michael
5
Morschett, Dirk
5
Sander, Matthias
5
Svensson, Göran
5
Swoboda, Bernhard
5
Aulakh, Preet S.
4
Aurifeille, Jacques-Marie
4
Knight, Gary A.
4
Kowalik, Izabela
4
Leonidou, Leonidas C.
4
Okazaki, Shintaro
4
Schmid, Stefan
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Schwarz-Musch, Alexander
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Voeth, Markus
4
Wilkinson, Timothy J.
4
Yip, George S.
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Belz, Christian
3
Buckley, Peter J.
3
Diamantopoulos, Adamantios
3
Diehl, Sandra
3
Elg, Ulf
3
Gil-Lafuente, Jaime
3
Hu, Zuohao
3
Johansson, Johny K.
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Julian, Craig C.
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Handbook on cross-cultural marketing
2
Entrepreneurship in international marketing
1
Handbook of research in international marketing
1
International business strategy : theory and practice
1
International marketing ; Vol. 2
1
International marketing ; Vol. II
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International marketing ; Vol. V
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International marketing in the fast changing world
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Multicultural perspectives in customer behaviour
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The SAGE handbook of international marketing
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ECONIS (ZBW)
11
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1
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
Saved in:
2
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
7
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
8
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
9
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
Saved in:
10
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2006
Persistent link: https://www.econbiz.de/10003410810
Saved in:
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