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person:"Ghauri, Pervez N."
~person:"Voeth, Markus"
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Internationales Marketing
35
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26
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Ghauri, Pervez N.
Voeth, Markus
Czinkota, Michael R.
38
Kotabe, Masaaki
36
Ronkainen, Ilkka A.
32
Keegan, Warren J.
28
Douglas, Susan P.
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Meffert, Heribert
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Sander, Matthias
25
Cavusgil, S. Tamer
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Samiee, Saeed
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Diamantopoulos, Adamantios
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Berndt, Ralph
21
Cateora, Philip R.
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Fantapié Altobelli, Claudia
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Kaynak, Erdener
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Mooij, Marieke K. de
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Swoboda, Bernhard
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Zentes, Joachim
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Usunier, Jean-Claude
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Craig, C. S.
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Griffith, David A.
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Jain, Subhash C.
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Manrai, Ajay K.
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Meissner, Hans Günther
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Steenkamp, Jan-Benedict E. M.
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Zou, Shaoming
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Backhaus, Klaus
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Hollensen, Svend
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Katsikeas, Constantine S.
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Leonidou, Leonidas C.
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Sheth, Jagdish N.
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Solberg, Carl Arthur
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Doole, Isobel
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Helsen, Kristiaan
15
Müller, Stefan
15
Paliwoda, Stanley J.
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Schlegelmilch, Bodo B.
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Sousa, Carlos M. P.
15
Terpstra, Vern
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International marketing review
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Advances in international marketing : a research annual
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
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ECONIS (ZBW)
27
USB Cologne (EcoSocSci)
8
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
3
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
5
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10003909776
Saved in:
6
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
7
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
8
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
9
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
10
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
1
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