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person:"Gierl, Heribert"
~isPartOf:"Bridging the gap between advertising academia and practice"
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Advertising effects
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Brand image
2
Markenimage
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Print advertising
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Printwerbung
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Werbewirkung
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Drucktechnik
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Gierl, Heribert
Palla, Polyxeni Jenny
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Sakashita, Mototaka
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Schneider, Tanja
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Thomas, Stefan
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Bridging the gap between advertising academia and practice
Marketing : ZFP ; journal of research and management
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Challenges in an age of dis-engagement
1
Der Markt : international journal of marketing
1
Handelsforschung
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
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2
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
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