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person:"Gierl, Heribert"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
6
Markenimage
6
Consumer behaviour
5
Advertising
4
Advertising effects
4
Brand management
4
Markenführung
4
Werbewirkung
4
Werbung
4
Brand
3
Markenartikel
3
Affect
1
Ambiguity Effect
1
Brand Evaluation
1
Brand Evaluations
1
Brand attitude
1
Comprehensibility
1
Consummatory Image
1
Disclaimers
1
Emojis
1
Eroticism
1
Female Ad models
1
Food
1
Food retailing
1
Food trade
1
Frauen
1
Image Completion
1
Incongruity
1
Lebensmittel
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Market Communication
1
Marketing management
1
Marketingmanagement
1
Narrative Methode
1
Narrative method
1
Narratives
1
Need for Closure
1
Norms
1
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Gierl, Heribert
Swoboda, Bernhard
4
Albrecht, Carmen-Maria
1
Bauer, Hans H.
1
Braun, Katharina
1
Bruns, Daniel
1
Burmann, Christoph
1
Dabija, Dan Cristian
1
Fischer, Alexander
1
Fischer, Dirk
1
Flöter, Thomas
1
Fränzel, Nils
1
Grohmann, Bianca
1
Haber, Tobias E.
1
Haltmayer, Vanessa
1
Hartmann, Carmen
1
Heberle, Antonia
1
Herrmann, Andreas
1
Kanitz, Christopher
1
Klapper, Daniel
1
Kollmann, Tobias
1
Kostyra, Daniel
1
Langner, Tobias
1
Lieven, Theo
1
Maurer, Martina
1
Morbe, Lukas
1
Muzellec, Laurent
1
Neumann, Marcus M.
1
Pappenheim, Christina
1
Pennemann, Karin
1
Penz, Elfriede
1
Praxmarer-Carus, Sandra
1
Reckmann, Tobias
1
Schade, Michael
1
Steiner, Elisabeth
1
Stöttinger, Barbara
1
Suckow, Christina
1
Teichert, Thorsten
1
Thomas, Stefan
1
Tilburg, Miriam van
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Marketing : ZFP ; journal of research and management
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Der Markt : international journal of marketing
1
Journal of business research : JBR
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
5
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
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