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person:"Gierl, Heribert"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenimage"
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Konsumentenverhalten
Brand image
53
Markenimage
53
Consumer behaviour
39
Brand management
34
Markenführung
34
Beziehungsmarketing
17
Relationship marketing
17
Brand
16
Markenartikel
16
Advertising effects
11
Werbewirkung
11
Advertising
8
Social Web
8
Social web
8
Werbung
8
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Customer engagement
5
Customer integration
5
Kundenintegration
5
Designation of origin
4
Emotion
4
Herkunftsbezeichnung
4
Luxury goods
4
Luxusgüter
4
Brand coolness
3
Brand loyalty
3
Experiment
3
Fashion
3
Holiday behaviour
3
Markentreue
3
Mode
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Print advertising
3
Printwerbung
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Product management
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Article
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36
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36
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3
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3
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1
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34
German
5
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Gierl, Heribert
Loureiro, Sandra Maria Correia
Phau, Ian
28
Diamantopoulos, Adamantios
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Huber, Frank
16
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
Burmann, Christoph
13
Fetscherin, Marc
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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Marketing : ZFP ; journal of research and management
5
Journal of retailing and consumer services
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of product & brand management
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Der Markt : international journal of marketing
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
39
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39
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
6
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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