//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Gierl, Heribert"
~person:"Piehler, Rico"
~subject:"Employee retention"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenimage"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Employee retention
Markenimage
38
Brand image
30
Brand management
21
Markenführung
21
Consumer behaviour
15
Konsumentenverhalten
15
Brand
10
Markenartikel
10
Advertising effects
9
Werbewirkung
9
Markenpolitik
8
Advertising
6
Theorie
6
Theory
6
Werbung
6
Deutschland
4
Germany
4
Internes Marketing
4
Arbeitsverhalten
3
Brand commitment
3
Internal brand management
3
Marketing management
3
Marketingmanagement
3
Mitarbeiterbindung
3
Print advertising
3
Printwerbung
3
Product management
3
Produktmanagement
3
Work behaviour
3
Beziehungsmarketing
2
Brand citizenship behaviour
2
Brand understanding
2
Consumer goods marketing
2
Designation of origin
2
Empirical method
2
Empirische Methode
2
Employees
2
Experiment
2
Food
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gierl, Heribert
Piehler, Rico
Burmann, Christoph
5
King, Ceridwyn
3
Xiong, Lina
3
Curran, Ross
2
Gammoh, Bashar S.
2
Mallin, Michael L.
2
Pullins, Ellen
2
Almeida, Maria da Graça Marques Casimiro
1
Alshathry, Sultan
1
Altaf, Mohsin
1
Azimi, Mohammad
1
Bagozzi, Richard P.
1
Bajwa, Farooq Anwar
1
Bebber, Suélen
1
Binu Raj, Asha
1
Bravo, Rafael
1
Buil, Isabel
1
Challiol-Jeanblanc, Hélène
1
Chao, Pei-Ju
1
Clarke, Marilyn
1
Coelho, Arnaldo
1
Cushen, Jean
1
De Chernatony, Leslie
1
Diamantopoulos, Adamantios
1
Eberle, Luciene
1
Eisingerich, Andreas B
1
Erkmen, Ezgi
1
Ertz, Myriam
1
Gill-Simmen, Lucy
1
Goodman, Steve
1
Guerrero, Sylvie
1
Gupta, Vishal
1
Hancer, Murat
1
Hoppe, Daniel
1
Horst, Enrique ter
1
Hsiao, Chih-Hui
1
Jentschke, Mirjam
1
Johnson, Catherine M.
1
Kamalanabhan, T. J.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
International journal of hospitality management
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Employees' brand understanding, brand commitment, and brand citizenship behaviour : a closer look at the relationships among construct dimensions
Piehler, Rico
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 217-234
Persistent link: https://www.econbiz.de/10011884922
Saved in:
2
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
3
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->