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person:"Gierl, Heribert"
~subject:"Designation of origin"
~subject:"Markenführung"
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Brand image
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Gierl, Heribert
Burmann, Christoph
60
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Phau, Ian
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Melewar, T. C.
26
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Marketing : ZFP ; journal of research and management
4
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Journal of business research : JBR
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
8
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1
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Die Berücksichtigung von Medienwirkungen in der Mediaplanung
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 397-423)
.
2009
Persistent link: https://www.econbiz.de/10003771427
Saved in:
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