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person:"Gierl, Heribert"
~subject:"Designation of origin"
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Brand image
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Gierl, Heribert
Diamantopoulos, Adamantios
13
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9
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Westjohn, Stanford A.
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Journal of business research : JBR
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
2
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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