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person:"Godes, David"
~person:"Cowan, Kirsten"
~subject:"B-to-B-Marketing"
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Godes, David
Cowan, Kirsten
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
2
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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