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person:"Grönroos, Christian"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Humphrey, John"
~person:"Pedersen, Torben"
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Industrial marketing management : the international journal for industrial and high-tech firms
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A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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