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person:"Grönroos, Christian"
~language:"eng"
~person:"Parvinen, Petri"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Betriebliche Wertschöpfung
21
Value creation
21
Customer integration
7
Customer value
7
Dienstleistungsmarketing
7
Kundenintegration
7
Kundenwert
7
Marketing theory
7
Marketingtheorie
7
Services marketing
7
Beziehungsmarketing
6
Lieferantenmanagement
6
Relationship marketing
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Service-Dominant Logic
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Service-dominant logic
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Supplier relationship management
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Services
4
Business-to-business marketing
3
Dienstleistung
3
Service logic
3
Value co-creation
3
Bundling strategy
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Business model
2
Consumer behaviour
2
Geschäftsmodell
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Konsumentenverhalten
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Leistungsbündel
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Marketing management
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Marketingmanagement
2
Selling
2
Verkauf
2
1970-1979
1
Artificial intelligence
1
Beyond offering value propositions
1
Bibliometrics
1
Bibliometrie
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Business-to-business
1
Communicating value
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Communication
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Grönroos, Christian
Parvinen, Petri
Keränen, Joona
5
Kleinaltenkamp, Michael
4
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Cabiddu, Francesca
2
Corsaro, Daniela
2
Eggert, Andreas
2
Elgeti, Laura
2
Frow, Pennie
2
Gil Saura, Irene
2
He, Jiaxun
2
Hilton, Toni
2
Jacob, Frank
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
2
Parker, Geoffrey
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Payne, Adrian
2
Rajala, Risto
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Terho, Harri
2
Töytäri, Pekka
2
Ulaga, Wolfgang
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Watanabe, Yoshiaki
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Zemsky, Peter
2
Addison, Donald P., II
1
Agnihotri, Raj
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Ahonen, Toni
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Aitken, Alan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
2
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
3
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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