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person:"Grönroos, Christian"
~language:"eng"
~person:"Roberts, John H."
~subject:"Bibliometrie"
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Bibliometrie
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Value creation
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1970-1979
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Grönroos, Christian
Roberts, John H.
Agrawal, Rajat
2
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Bharti, Kumkum
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Devadasan, S. R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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3
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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