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person:"Grönroos, Christian"
~language:"eng"
~person:"Watanabe, Yoshiaki"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Betriebliche Wertschöpfung
20
Value creation
20
Customer integration
9
Kundenintegration
9
Beziehungsmarketing
8
Dienstleistungsmarketing
8
Relationship marketing
8
Services marketing
8
Customer value
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Kundenwert
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Lieferantenmanagement
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Marketing theory
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Marketingtheorie
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Service-Dominant Logic
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Service-dominant logic
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Supplier relationship management
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Services
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Value co-creation
4
Business-to-business marketing
3
Dienstleistung
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Service logic
3
Bundling strategy
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Consumer behaviour
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Konsumentenverhalten
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Leistungsbündel
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Switching behaviour
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1970-1979
1
Beyond offering value propositions
1
Bibliometrics
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Bibliometrie
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Business model
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Co-Creation of Value
1
Communicating value
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Communication
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Consumer value
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Grönroos, Christian
Watanabe, Yoshiaki
Keränen, Joona
5
Kleinaltenkamp, Michael
4
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Lindgreen, Adam
3
Obloj, Tomasz
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Aarikka-Stenroos, Leena
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Baumann, Jasmin
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Boha, Julian
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Cabiddu, Francesca
2
Corsaro, Daniela
2
Eggert, Andreas
2
Elgeti, Laura
2
Frow, Pennie
2
Gil Saura, Irene
2
He, Jiaxun
2
Hilton, Toni
2
Jacob, Frank
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
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Parker, Geoffrey
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Parvinen, Petri
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Payne, Adrian
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Rajala, Risto
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Terho, Harri
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Töytäri, Pekka
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Ulaga, Wolfgang
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Zemsky, Peter
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Addison, Donald P., II
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Agnihotri, Raj
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Ahonen, Toni
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Aitken, Alan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International business and economics research journal
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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ECONIS (ZBW)
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Value co-creation in business-to-business and business-to-consumer service relationships
Watanabe, Yoshiaki
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10012258655
Saved in:
2
Co-creation of value in business-to-business services
Watanabe, Yoshiaki
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
Saved in:
3
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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