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person:"Grönroos, Christian"
~language:"eng"
~subject:"B-to-B-Marketing"
~subject:"Beyond offering value propositions"
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B-to-B-Marketing
Beyond offering value propositions
Betriebliche Wertschöpfung
18
Value creation
18
Customer integration
7
Dienstleistungsmarketing
7
Kundenintegration
7
Marketing theory
7
Marketingtheorie
7
Services marketing
7
Beziehungsmarketing
6
Relationship marketing
6
Service-Dominant Logic
6
Service-dominant logic
6
Customer value
5
Kundenwert
5
Lieferantenmanagement
5
Supplier relationship management
5
Services
4
Dienstleistung
3
Service logic
3
Value co-creation
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Bundling strategy
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Consumer behaviour
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Konsumentenverhalten
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Leistungsbündel
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1970-1979
1
Bibliometrics
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Bibliometrie
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Business model
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Business-to-business marketing
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Communicating value
1
Communication
1
Consumer value
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Consumer-dominant logic
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Customer centricity
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Customer data
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Customer resource integration
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Dienstleistungsqualität
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Direct interaction
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Grönroos, Christian
Keränen, Joona
5
Kleinaltenkamp, Michael
4
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
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Boha, Julian
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Cabiddu, Francesca
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Corsaro, Daniela
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Eggert, Andreas
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Elgeti, Laura
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Frow, Pennie
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Gil Saura, Irene
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He, Jiaxun
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Hilton, Toni
2
Jacob, Frank
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Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopez, Jose
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Narus, James A.
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Nätti, Satu
2
Parker, Geoffrey
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Parvinen, Petri
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Payne, Adrian
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Rajala, Risto
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Terho, Harri
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Töytäri, Pekka
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Ulaga, Wolfgang
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Watanabe, Yoshiaki
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Zemsky, Peter
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Addison, Donald P., II
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Agnihotri, Raj
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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2
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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