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person:"Grönroos, Christian"
~language:"eng"
~subject:"B-to-B-Marketing"
~subject:"Marketingtheorie"
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B-to-B-Marketing
Marketingtheorie
Betriebliche Wertschöpfung
18
Value creation
18
Customer integration
7
Dienstleistungsmarketing
7
Kundenintegration
7
Marketing theory
7
Services marketing
7
Beziehungsmarketing
6
Relationship marketing
6
Service-Dominant Logic
6
Service-dominant logic
6
Customer value
5
Kundenwert
5
Lieferantenmanagement
5
Supplier relationship management
5
Services
4
Dienstleistung
3
Service logic
3
Value co-creation
3
Bundling strategy
2
Consumer behaviour
2
Konsumentenverhalten
2
Leistungsbündel
2
1970-1979
1
Beyond offering value propositions
1
Bibliometrics
1
Bibliometrie
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Business model
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Business-to-business marketing
1
Communicating value
1
Communication
1
Consumer value
1
Consumer-dominant logic
1
Customer centricity
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Customer data
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Customer resource integration
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Dienstleistungsqualität
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Grönroos, Christian
Vargo, Stephen L.
9
Lusch, Robert F.
7
Keränen, Joona
5
Kleinaltenkamp, Michael
4
Aarikka-Stenroos, Leena
3
Akaka, Melissa Archpru
3
Anderson, James C.
3
Busser, James A.
3
Eggert, Andreas
3
Frow, Pennie
3
Gummerus, Johanna
3
Hilton, Toni
3
Hinterhuber, Andreas
3
Hughes, Tim
3
Itani, Omar S.
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Albinsson, Pia A.
2
Andreu, Luisa
2
Baumann, Jasmin
2
Boha, Julian
2
Böhm, Markus
2
Cabiddu, Francesca
2
Corsaro, Daniela
2
Dahl, Andrew J.
2
Dai, Hua
2
Edvardsson, Bo
2
Elgeti, Laura
2
Gil Saura, Irene
2
He, Jiaxun
2
Holttinen, Heli
2
Hu, Tao
2
Jacob, Frank
2
Jalkala, Anne
2
Johansson, Magnus
2
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Meddelanden från Svenska Handelshögskolan
3
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
3
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
4
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
6
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
7
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
8
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
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