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person:"Grönroos, Christian"
~language:"eng"
~subject:"Bibliometrie"
~subject:"Communication"
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Betriebliche Wertschöpfung
18
Value creation
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Customer integration
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Dienstleistungsmarketing
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Marketing theory
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1970-1979
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Communicating value
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Grönroos, Christian
Agrawal, Rajat
2
Alves, Helena
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Bharti, Kumkum
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Dalli, Daniele
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2
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Journal of marketing management : MM
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ECONIS (ZBW)
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
2
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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