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person:"Grönroos, Christian"
~language:"eng"
~subject:"Bibliometrie"
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Grönroos, Christian
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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