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person:"Grönroos, Christian"
~subject:"Kundenwert"
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Kundenwert
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Grönroos, Christian
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Managing service quality : MSQ ; an international journal
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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