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person:"Grönroos, Christian"
~subject:"Service-dominant logic"
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Service-dominant logic
Customer integration
8
Kundenintegration
8
Betriebliche Wertschöpfung
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Value creation
7
Marketing theory
6
Marketingtheorie
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Dienstleistungsmarketing
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Services marketing
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Lieferantenmanagement
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Service-Dominant Logic
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Services
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1970-1979
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Beyond offering value propositions
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Bibliometrics
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Customer value
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Kundenwert
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Lieferkette
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Performance-Messung
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Grönroos, Christian
Edvardsson, Bo
6
Hughes, Tim
6
Vargo, Stephen L.
6
Akaka, Melissa Archpru
4
Hilton, Toni
4
Tronvoll, Bård
4
Balaji, M. S.
3
Barrutia, José M.
3
Blaschke, Michael
3
Echebarria, Carmen
3
Helkkula, Anu
3
Jonas, Julia M.
3
Lappalainen, Inka
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Lusch, Robert F.
3
Parida, Vinit
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shamim, Amjad
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Vafeas, Mario
3
Aier, Stephan
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
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Alves, Helena
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Andreu, Luisa
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Arıca, Resat
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Baglieri, Enzo
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Barile, Sergio
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Bonamigo, Andrei
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Bove, Liliana L.
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Bridson, Kerrie
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Cobanoglu, Cihan
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Cohen, Yuval
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Dahl, Andrew J.
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Daunt, Kate L.
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Journal of marketing management : MM
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
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ECONIS (ZBW)
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1
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
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2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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3
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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