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person:"Gröppel-Klein, Andrea"
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Gröppel-Klein, Andrea
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 277-306)
.
2006
Persistent link: https://www.econbiz.de/10003415980
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