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person:"Grønhaug, Kjell"
~person:"Belk, Russell W."
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Lebensmittelverpackung
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Cross-cultural and critical perspectives on brands
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Journal of retailing and consumer services
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Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper
;
Kristensen, Tore
;
Grønhaug, Kjell
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
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2
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
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