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person:"Grünhagen, Marko"
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Journal of consumer behaviour : an international research review
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Grünhagen, Marko
;
Dant, Rajiv P.
;
Zhu, Mingxia
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10009658099
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2
Effects of US-based franchising in the developing world : a Middle-Eastern consumer perspective
Grünhagen, Marko
;
Witte, Carl L.
;
Pryor, Susie
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003943312
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