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person:"Griffith, David A."
~person:"Biswas, Abhijit"
~person:"Gelbrich, Katja"
~person:"Manrai, Ajay K."
~subject:"Advertising effects"
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Advertising effects
International marketing
42
Internationales Marketing
42
Welt
10
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Interkulturelles Management
9
Consumer behaviour
8
Konsumentenverhalten
8
Cultural identity
7
Globalisierung
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Globalization
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Marketing management
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Marketingmanagement
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Advertising
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Griffith, David A.
Biswas, Abhijit
Gelbrich, Katja
Manrai, Ajay K.
Diehl, Sandra
8
Mueller, Barbara
8
Terlutter, Ralf
6
Cote, Joseph A.
3
Taylor, Charles Raymond
3
Brandt, Corine van den
2
Cole, Catherine A.
2
Cui, Geng
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Deshpande, Sameer
2
Erdogan, B. Zafer
2
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2
Gäthke, Daniel
2
Hendriks, Berna
2
Hornikx, Jos
2
Lans, Ralf van der
2
Leeflang, Peter
2
Meurs, Frank van
2
Minor, Michael
2
Okazaki, Shintaro
2
Ryans, John K.
2
Sanderse, Wouter
2
Siew Meng Leong
2
Smidts, Ale
2
Steenkamp, Jan-Benedict E. M.
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Waller, David S.
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Wang, Haizhong
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2
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1
Alt, Mónika-Anetta
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Handbook of research in international marketing
1
International marketing ; Vol. 2
1
Journal of euromarketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
3
Effectiveness of absurdity in advertising across cultures
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 393-413
Persistent link: https://www.econbiz.de/10009678855
Saved in:
4
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
5
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
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