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person:"Griffith, David A."
~person:"Biswas, Abhijit"
~person:"Manrai, Ajay K."
~subject:"Advertising effects"
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Advertising effects
International marketing
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Internationales Marketing
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Griffith, David A.
Biswas, Abhijit
Manrai, Ajay K.
Diehl, Sandra
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Handbook of research in international marketing
1
International marketing ; Vol. 2
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
3
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
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