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person:"Griffith, David A."
~person:"Ghauri, Pervez N."
~person:"Holstius, Karin"
~person:"Manrai, Ajay K."
~subject:"Werbung"
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Werbung
International marketing
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Internationales Marketing
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Griffith, David A.
Ghauri, Pervez N.
Holstius, Karin
Manrai, Ajay K.
Mooij, Marieke K. de
8
Diehl, Sandra
4
Okazaki, Shintaro
4
Ryans, John K.
4
Taylor, Charles Raymond
4
Hornikx, Jos
3
Mueller, Barbara
3
Streich, Michael
3
Terlutter, Ralf
3
Waller, David S.
3
Clement, Michel
2
Deshpande, Sameer
2
Erdogan, B. Zafer
2
Ford, John B.
2
Henningsen, Sina
2
Heuke, Rebecca
2
Jain, Subhash C.
2
Kanso, Ali
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Kaynak, Erdener
2
Keegan, Warren J.
2
Leonidou, Constantinos N.
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Leonidou, Leonidas C.
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Meurs, Frank van
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Handbook of research in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International marketing ; Vol. 2
1
Journal of global marketing
1
Meddelanden från Svenska Handelshögskolan, Working papers
1
Moddelanden från Svenska Handelshögskolan, Working papers
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ECONIS (ZBW)
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1
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
2
A historical examination of the evolution of international advertising standardization/adaptation thought
Ryans, John K.
;
Griffith, David A.
;
Jain, Subhash C.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 279-293)
.
2008
Persistent link: https://www.econbiz.de/10003774188
Saved in:
3
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
4
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
5
Dominant features in airlines' international advertising
Holstius, Karin
;
Ladau-Harjulin, Ulla
-
1983
Persistent link: https://www.econbiz.de/10003580429
Saved in:
6
Brand names and perceived value
Holstius, Karin
;
Paltschik, Mikael
-
1982
Persistent link: https://www.econbiz.de/10003580419
Saved in:
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