//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Griffith, David A."
~person:"Ghauri, Pervez N."
~person:"Leonidou, Constantinos N."
~person:"Manrai, Ajay K."
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Werbung
International marketing
55
Internationales Marketing
55
Welt
12
World
12
Globalisierung
9
Globalization
9
Multinationales Unternehmen
9
Transnational corporation
9
Marketing management
8
Marketingmanagement
8
Advertising
6
Consumer behaviour
6
Cultural identity
6
Interkulturelles Management
6
Konsumentenverhalten
6
Kulturelle Identität
6
Cross-cultural management
5
International market entry
5
Internationaler Markteintritt
5
Market research
4
Marktforschung
4
Standardization
4
Strategic management
4
Strategisches Management
4
USA
4
United States
4
Advertising effects
3
Emerging economies
3
Export
3
Schwellenländer
3
Standardisierung
3
Werbewirkung
3
Brand
2
Brand management
2
Comparison
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Environmental management
2
Ereignisstudie
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Reprint
1
Language
All
English
6
Author
All
Griffith, David A.
Ghauri, Pervez N.
Leonidou, Constantinos N.
Manrai, Ajay K.
Mooij, Marieke K. de
8
Diehl, Sandra
4
Okazaki, Shintaro
4
Ryans, John K.
4
Taylor, Charles Raymond
4
Hornikx, Jos
3
Mueller, Barbara
3
Streich, Michael
3
Terlutter, Ralf
3
Waller, David S.
3
Clement, Michel
2
Deshpande, Sameer
2
Erdogan, B. Zafer
2
Ford, John B.
2
Henningsen, Sina
2
Heuke, Rebecca
2
Holstius, Karin
2
Jain, Subhash C.
2
Kanso, Ali
2
Kaynak, Erdener
2
Keegan, Warren J.
2
Leonidou, Leonidas C.
2
Meurs, Frank van
2
Minor, Michael
2
Silk, Alvin J.
2
Taylor, Charles Robert
2
Teng, Lefa
2
Werner, Brigitte
2
Wilson, Tony
2
Ahn, Hongmin
1
Alt, Mónika-Anetta
1
Apil, Ali Riza
1
Bagozzi, Richard P.
1
Baker, James Calvin
1
Barua, Maria E.
1
Basso, Kenny
1
Behl, Abhishek
1
Belk, Russell W.
1
more ...
less ...
Published in...
All
Handbook of research in international marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International marketing ; Vol. 2
1
International marketing review
1
Journal of global marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
2
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
3
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
4
A historical examination of the evolution of international advertising standardization/adaptation thought
Ryans, John K.
;
Griffith, David A.
;
Jain, Subhash C.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 279-293)
.
2008
Persistent link: https://www.econbiz.de/10003774188
Saved in:
5
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
6
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->