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person:"Griffith, David A."
~person:"Ghauri, Pervez N."
~person:"Manrai, Ajay K."
~subject:"Brand management"
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Griffith, David A.
Ghauri, Pervez N.
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Diamantopoulos, Adamantios
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International marketing in the fast changing world
1
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ECONIS (ZBW)
2
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Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
2
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
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