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person:"Groeger, Lars"
~isPartOf:"Journal of advertising research"
~person:"Gu, Bin"
~person:"Loureiro, Sandra Maria Correia"
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Groeger, Lars
Gu, Bin
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Journal of advertising research
Journal of promotion management : innovations in planning and applied research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
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