//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Groeger, Lars"
~isPartOf:"Journal of marketing communications"
~person:"Gu, Bin"
~person:"Li, Hengyun"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
1
Facebook
1
Internet marketing
1
Markenführung
1
Online-Marketing
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Viral marketing
1
Virales Marketing
1
Web analytics
1
Webanalyse
1
brand ambassador
1
social network analysis
1
word-of-mouth
1
word-of-mouth marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Groeger, Lars
Gu, Bin
Li, Hengyun
Huh, Jisu
2
Kareklas, Ioannis
2
Kimmel, Allan J.
2
Muehling, Darrel D.
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Alcántara-Pilar, Juan Miguel
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Audrain-Pontevia, Anne-Françoise
1
Bailey, Ainsworth Anthony
1
Balamoorthy S
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Brunel, Frédéric F.
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Carl, Walter J.
1
Carley, Kathleen M.
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chikhalkar, Rekha
1
Chiu, Yu-Ping
1
Choi, Sejung Marina
1
Chowdhury, Tamgid Ahmed
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Coelho, Pedro Simões
1
Dalakas, Vassilis
1
Datta, Biplab
1
Daugherty, Terry
1
more ...
less ...
Published in...
All
Journal of marketing communications
International journal of hospitality management
7
Tourism management : research, policies, practice
3
Information systems research : ISR
2
Beiträge zum Produkt-Marketing
1
Decision Support Systems
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of retailing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Word of mouth and social media
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->