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person:"Groeger, Lars"
~isPartOf:"Journal of marketing management : MM"
~subject:"Produkt"
~subject:"Vertriebsweg"
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Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
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