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person:"Groeger, Lars"
~person:"Gu, Bin"
~person:"Zhang, Han"
~subject:"Australien"
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Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
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