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person:"Groeger, Lars"
~subject:"Produkt"
~subject:"Social network analysis"
~subject:"Web analytics"
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Search: subject_exact:"Virales Marketing"
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Social network analysis
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Viral marketing
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Virales Marketing
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Soziales Netzwerk
4
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3
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Groeger, Lars
Buttle, Francis A.
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Bodendorf, Freimut
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Chaffey, Dave
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Ertimur, Burc̜ak
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Fang, Cheng-Hsi
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Beiträge zum Produkt-Marketing
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European journal of marketing : EJM
1
Journal of marketing communications
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Word of mouth and social media
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ECONIS (ZBW)
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1
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
3
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
4
Soziale Epidemien : das Phänomen exponentioneller Produktverbreitung ; Bezugsrahmen und resultierende Handlungsempfehlungen
Groeger, Lars
-
2008
Persistent link: https://www.econbiz.de/10013432054
Saved in:
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