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person:"Grohs, Reinhard"
~person:"Astous, Alain d'"
~person:"Bouchet, Adrien"
~person:"Marwitz, Christian"
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Search: subject_exact:"Sponsorship"
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Sponsoring
37
Sponsorship
37
Sportmarketing
14
Sports marketing
14
Advertising effects
11
Werbewirkung
11
Sports
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Sport
9
Sport event
8
Sportveranstaltung
8
Consumer behaviour
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Marketingmanagement
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Grohs, Reinhard
Astous, Alain d'
Bouchet, Adrien
Marwitz, Christian
Bruhn, Manfred
38
Cornwell, T. Bettina
33
Hermanns, Arnold
24
Jensen, Jonathan A.
23
Nufer, Gerd
22
Woisetschläger, David
20
Breuer, Christoph
15
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
13
Lacey, Russell
13
O'Reilly, Norm
12
Koronios, Konstantinos
11
Bühler, André W.
9
Dietl, Helmut
9
Rumpf, Christopher
9
Backhaus, Christof
8
Biscaia, Rui
8
Meenaghan, John A.
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Fleck-Dousteyssier, Nathalie
7
Glogger, Anton
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Boronczyk, Felix
6
Bortoluzzi Dubach, Elisa
6
Burmann, Christoph
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dimitropoulos, Panagiotis
6
Filis, George N.
6
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European journal of marketing : EJM
4
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Psychology & marketing
3
Gabler Edition Wissenschaft
2
Journal of business research : JBR
2
Sport management review
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of Business Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing : ZFP ; journal of research and management
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Sport Management Review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
35
RePEc
2
USB Cologne (EcoSocSci)
2
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1
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
2
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
3
Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
4
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
5
Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Mike
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Saved in:
6
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
7
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
8
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
9
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
Saved in:
10
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
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