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person:"Grohs, Reinhard"
~person:"Bouchet, Adrien"
~person:"Chien, P. Monica"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Sponsorship"
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Sponsoring
21
Sponsorship
21
Sportmarketing
11
Sports marketing
11
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Sport
9
Sports
9
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8
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Professional sports
6
Profisport
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Sport event
5
Sportveranstaltung
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sponsorship
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Personality psychology
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Aufsatz in Zeitschrift
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English
20
German
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Grohs, Reinhard
Bouchet, Adrien
Chien, P. Monica
Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
11
Mazodier, Marc
11
Breuer, Christoph
10
Koronios, Konstantinos
9
O'Reilly, Norm
9
Scheinbaum, Angeline Close
9
Biscaia, Rui
8
Bruhn, Manfred
8
Lacey, Russell
8
Meenaghan, John A.
8
Astous, Alain d'
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Johnston, Margaret A.
6
Rumpf, Christopher
6
Woisetschläger, David
6
Boronczyk, Felix
5
Dimitropoulos, Panagiotis
5
Hermanns, Arnold
5
Kim, Yu Kyoum
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Schnittka, Oliver
5
Séguin, Benoit
5
Tyler, B. David
5
Walkup, Brian R.
5
Weeks, Clinton S.
5
Westberg, Kate
5
Woratschek, Herbert
5
Backhaus, Christof
4
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Journal of business research : JBR
5
Journal of sport management : the official journal of the North American Society of Sport Management
3
Psychology & marketing
2
Sport management review
2
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of strategic marketing
1
Marketing : ZFP ; journal of research and management
1
Schmalenbach business review : sbr
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
21
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1
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10
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21
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date (oldest first)
1
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
2
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
3
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
4
Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
5
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
6
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
7
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Goh, Iris K. L.
;
Pappu, Ravi
;
Chien, P. Monica
- In:
Journal of business research : JBR
126
(
2021
),
pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
Saved in:
8
Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Mike
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Saved in:
9
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
10
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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