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person:"Groves, John"
~person:"Anand, Sandip"
~subject:"Deutschland"
~subject:"Musikwirtschaft"
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Musikwirtschaft
Advertising music
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Werbemusik
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advertising music (ad music)
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Journal of international consumer marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
2
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
3
A short history of Sound Branding
Groves, John
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 40-51)
.
2007
Persistent link: https://www.econbiz.de/10003731626
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