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person:"Gruber, Marc"
~person:"Wilken, Robert"
~subject:"Consumer behaviour"
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Consumer behaviour
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Gruber, Marc
Wilken, Robert
Dellaert, Benedict G. C.
8
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British journal of management : BJM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
2
Predicting purchase decisions with different conjoint analysis methods : a Monte Carlo simulation
Backhaus, Klaus
;
Hillig, Thomas
;
Wilken, Robert
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
3
,
pp. 341-364
Persistent link: https://www.econbiz.de/10003467514
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