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person:"Guinalíu, Miguel"
~person:"Pitt, Leyland F."
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Social Web
27
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8
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Guinalíu, Miguel
Pitt, Leyland F.
Dwivedi, Yogesh Kumar
28
Füller, Johann
28
Law, Chun Hung Roberts
23
Hajli, Nick
22
Filieri, Raffaele
21
Loureiro, Sandra Maria Correia
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Flavián Blanco, Carlos
19
Rita, Paulo
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Harrigan, Paul
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Qiu, Liangfei
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Agnihotri, Raj
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Tan, Yong
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Vrontis, Demetris
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Whinston, Andrew B.
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Bigné Alcañiz, J. Enrique
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Dennis, Alan
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Ozuem, Wilson
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Casaló, Luis V.
14
Dhir, Amandeep
14
Haenlein, Michael
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Hinz, Oliver
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Leimeister, Jan Marco
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Möslein, Kathrin
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Rana, Nripendra P.
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Ruyter, Ko de
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Stephen, Andrew T.
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Akram, Umair
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Etter, Michael
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Krcmar, Helmut
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Luo, Xin
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Sandström, Christian
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Saxton, Gregory D.
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Skiera, Bernd
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Thaichon, Park
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Veloutsou, Cleopatra
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Business horizons
6
International journal of wine business research : IJWBR
2
International review of entrepreneurship : IRE
2
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2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
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Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
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ECONIS (ZBW)
27
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
3
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
4
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
5
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
6
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Saved in:
7
Managing information sharing in online communities and marketplaces
Boon, Edward
;
Pitt, Leyland F.
;
Salehi-Sangari, Esmail
- In:
Business horizons
58
(
2015
)
3
,
pp. 347-353
Persistent link: https://www.econbiz.de/10011286497
Saved in:
8
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
9
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
10
A content analysis of influential wine blogs
Beninger, Stefanie
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
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