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person:"Häusel, Hans-Georg"
~person:"Boyatzis, Richard E."
~person:"Hubert, Anita Mirja"
~subject:"Markenführung"
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Markenführung
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Häusel, Hans-Georg
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
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Think Limbic! : die Emotionsstrukturen im Gehirn kennen und für die Markenführung nutzen
Häusel, Hans-Georg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 233-250)
.
2010
Persistent link: https://www.econbiz.de/10003992381
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2
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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