//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Häusel, Hans-Georg"
~person:"Plassmann, Hilke"
~person:"Sánchez-Fernández, Juan"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neurowissenschaften"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Neuroscience
24
Neurowissenschaften
24
Consumer behaviour
15
Konsumentenverhalten
15
Neuromarketing
11
Neuroeconomics
7
Neuroökonomie
7
Consumer neuroscience
4
neuroscience
4
Emotion
3
consumer neuroscience
3
Advertising effects
2
Brand management
2
Communication
2
Kommunikation
2
Psychologie
2
Psychology
2
Werbewirkung
2
Advertising
1
Affective Pain-processing Pathways
1
Attributions and Inference Making
1
Automotive services industry
1
Bank marketing
1
Bankmarketing
1
Banner ads
1
Behavioral economics
1
Beliefs and Lay Theories
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Body weight
1
Brand
1
CSR messages
1
Cognition
1
Consumer Neuroscience
1
Consumer ethnocentrism
1
Consumer impulsiveness
1
Consumer research
1
Corporate Social Responsibility
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
Häusel, Hans-Georg
Plassmann, Hilke
Sánchez-Fernández, Juan
Gutjahr, Gert
6
Hubert, Marco
3
Held, Dirk
2
Kenning, Peter
2
Petermann, Peter
2
Scheier, Christian
2
Ahlert, Dieter
1
Al-Kwifi, Sam O.
1
Alcauter, Sarael
1
Alvarez-Altamirano, Katerina
1
Alves, Alessandro Martins
1
André, Michael
1
Antonovica, Arta
1
Barden, Phil
1
Barrios, Fernando
1
Bender, Thomas
1
Boksem, Maarten
1
Boshoff, Christo
1
Ceballos Garcia, Rafael
1
Cerro Rodríguez, Víctor José
1
Cervantes, Javier
1
Chan, Hang-Yee
1
Chen, Yu-Ping
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dayal, Sandeep
1
Di Dalmazi, Michele
1
Duchmann, Christian
1
Evans, Barbara
1
Evans, W. Douglas
1
Ferreira, Hugo Alexandre
1
Giraldi, Janaina de Moura Engracia
1
Girişken, Yener
1
González-Morales, Antonio
1
Guerreiro, João Pedro Silva Martins
1
Haller, Florian
1
Hillenbrand, Philipp
1
Hsu, Ming
1
Hubert, Anita Mirja
1
Hubert, Mirja
1
more ...
less ...
Published in...
All
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
Saved in:
2
Think Limbic! : die Emotionsstrukturen im Gehirn kennen und für die Markenführung nutzen
Häusel, Hans-Georg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 233-250)
.
2010
Persistent link: https://www.econbiz.de/10003992381
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->