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person:"Häusel, Hans-Georg"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Emotion
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Häusel, Hans-Georg
Septianto, Felix
27
Han, Heesup
21
Bagozzi, Richard P.
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Kemp, Elyria
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Mattila, Anna S.
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Pham, Michel T.
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Phau, Ian
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Sarkar, Abhigyan
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Becker, Roman
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Daschmann, Gregor
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Espinoza Petersen, Francine
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Garg, Nitika
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Gierl, Heribert
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Grappi, Silvia
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Huber, Frank
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Junaid, Muhammad
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Ladhari, Riadh
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MacInnis, Deborah J.
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Sar, Sela
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Wen, Taylor Jing
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Andrade, Eduardo B.
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Bui, M̃y
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
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ECONIS (ZBW)
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Limbic : das Navigationssystem für erfolgreiche emotionale Markenführung
Häusel, Hans-Georg
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 55-75)
.
2014
Persistent link: https://www.econbiz.de/10010341967
Saved in:
2
"No emotions - no money" : was das Markenmanagement von der Hirnforschung lernen kann
Häusel, Hans-Georg
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 119-134)
.
2006
Persistent link: https://www.econbiz.de/10003367054
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