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person:"Haase, Michaela"
~person:"Abid, Aman"
~person:"Freiling, Jörg"
~subject:"Theorie"
~type:"article"
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Haase, Michaela
Abid, Aman
Freiling, Jörg
Vargo, Stephen L.
3
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Australasian marketing journal
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An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
Abid, Aman
;
Harrigan, Paul
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10012253924
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2
Exploring constrained rates of adoption of total cost of ownership models : a service-dominant logic analysis
Freiling, Jörg
;
Dressel, Kathrin
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 774-793
Persistent link: https://www.econbiz.de/10011384199
Saved in:
3
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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