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person:"Haase, Michaela"
~person:"Ballantyne, David"
~subject:"Dienstleistungsmarketing"
~subject:"Services marketing"
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Service-Dominant Logic
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Haase, Michaela
Ballantyne, David
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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The service-dominant logic and the future of marketing
Ballantyne, David
;
Varey, Richard J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 11-14
Persistent link: https://www.econbiz.de/10003679855
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