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person:"Haley, Eric"
~person:"Neijens, Peter"
~person:"Sung, Yongjun"
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Search: subject_exact:"Produktplatzierung"
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Product Placement
11
Product placement
11
Consumer behaviour
5
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Advertising effects
4
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4
United States
4
Werbewirkung
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Haley, Eric
Neijens, Peter
Sung, Yongjun
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
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Boerman, Sophie C.
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Hudders, Liselot
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Tessitore, Tina
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Balasubramanian, Siva Kumar
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Cauberghe, Verolien
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Chan, Fanny Fong Yee
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Chan, Fong Yee
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De Gregorio, Federico
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Schramm, Holger
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Verhellen, Yann
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Avramova, Yana R.
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Davtyan, Davit
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Erenburg, Grigori
4
Gistri, Giacomo
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Lehu, Jean-Marc
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Lowe, Ben
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Natarajan, Thamaraiselvan
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
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Alcalde, José
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Burmann, Christoph
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Cauberghe, Veroline
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Coker, Kesha K.
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Gabszewicz, Jean Jaskold
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Knoll, Johannes
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Küster, Inés
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Laussel, Didier
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Muzellec, Laurent
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Neijens, Peter C.
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International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising in new formats and media : current research and implications for marketers
1
Journal of advertising research
1
Journal of promotion management : JPM
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ECONIS (ZBW)
11
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1
Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
Saved in:
2
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
3
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
4
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
5
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
Saved in:
6
Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
Saved in:
7
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
8
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
9
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
10
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
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